Avoid “Feature Belief”. Efficient and effective SaaS MVP development takes imagination, discipline, process, and above all, customer feedback.
Yesterday, I wrote about my perspective on controlling and launching a minimally viable product (MVP) in SaaS. That MVP process could apply to a startup with an unreleased, pre-revenue product. But, it could also apply to an established product adding new capabilities or features. Today I want to focus on the SaaS product development process […]
Efficient and effective SaaS MVP development takes imagination, discipline, process, and above all, customer feedback. I recently met with a company that demoed what they were calling an MVP-stage product. In reality, it was a wireframe-stage product developed in a vacuum from actual, potential customers. They’d been at it for years, had yet to launch, […]
While you may not be able overcome fundamental problems with your product or your go-to-market, the good news is there are actually really effective things you can do to help increase customer retention.