We evaluate a lot of SaaS companies. And, we evaluated our own SaaS company for years. But how we evaluate growth-stage companies at the top level is specifically designed to help everyone quickly focus on strengths and weaknesses to make improvements that accelerate growth. In Beacon9, that SaaS business evaluation is the first part of […]
SaaS Metrics Best Practices
Read, listen and watch SaaS metrics best practices for founders and leaders of growing technology companies. Join SaaS co-founders and operators Justin and Anna Talerico for capital-efficient sales, marketing, customer success, culture and liquidity guidance.
I am so excited to launch the Married2Growth SaaS Sales Efficiency Calculator today! Sales efficiency is a lesser-known metric that is rarely discussed in popular SaaS communities but almost always evaluated in the financial and investment markets. It’s the metric everyone knows is important, but no one talks about. I view it as a leading […]
Last week we were super psyched to launch our CAC Calculator, the first of many Married2Growth SaaS Tools. Today, we’re excited to bring you a follow-on, the LTV Calculator. This one helps you quickly estimate SaaS customer lifetime value and if you have your CAC, it also calculates your LTV-to-CAC Ratio. Like CAC, LTV is […]
As a SaaS CEO, one of the things I’ve always wanted at my fingertips is a library of SaaS metrics calculators. Turns out I’m not alone in that desire. Metrics-obsessed SaaS leaders rejoice! Or at least get out of the spreadsheets. Today’s Married2Growth CAC Calculator is the first of many tools that we see as […]
Just before we left for Europe a few weeks ago, we launched a couple of eBooks. One was Anna’s guide to Building the Startup Sales Team and the other was my Guide to SaaS Growth Metrics. While I’m grateful for how they’ve been received, being away from everything for a couple of weeks has given […]