Rev rec must be timely, accurate, consistent and auditable in order to be reliable as a management tool. Strategically, deferred revenue has sizable implications on how cash in the business is managed and invested. This is a CEO’s look at revenue recognition.
SaaS Finance Best Practices
Read, listen and watch SaaS finance best practices for founders and leaders of growing technology companies. Join SaaS co-founders and operators Justin and Anna Talerico for capital-efficient sales, marketing, customer success, culture and liquidity guidance.
Even when you manage an efficient income statement, low liquidity in your balance sheet can keep you up at night. Since even founders need to sleep (a little), we need ways to shore up that liquidity without ceding board control or mortgaging our homes.
This article looks at the things I like to spend money on and the things I don’t. It looks at a tech company P&L through the lens of dollars spent and their expected upside in growth.