We evaluate a lot of SaaS companies. And, we evaluated our own SaaS company for years. But how we evaluate growth-stage companies at the top level is specifically designed to help everyone quickly focus on strengths and weaknesses to make improvements that accelerate growth. In Beacon9, that SaaS business evaluation is the first part of […]
SaaS Data Best Practices
Read, listen and watch SaaS data best practices for founders and leaders of growing technology companies. Join SaaS co-founders and operators Justin and Anna Talerico for capital-efficient sales, marketing, customer success, culture and liquidity guidance.
Transcript: I’m Justin Talerico from Beacon9 and I’d like to add some context to my recent post: Designing Marketing Data to Accelerate Deals I’m a data-driven guy. And a very data-driven marketer. I rarely do anything that’s not objectively measurable. But all data isn’t created equal. Most marketing data is inferred, because that’s what’s easy and […]
Acceleration comes from focusing the right sales and marketing messaging and tactics on the right prospects at the right time. The data needed to make that sort of success predictable must be intentionally sought, recorded and leveraged.