When I headed up sales for my previous company, ion interactive, you could say I was pretty close to the marketing department, since my husband was our CMO. There were many benefits to having sales and marketing so, ahem, close. When both are connected by wedding rings, one hand always knows what the other hand […]
SaaS Marketing Best Practices
Read, listen and watch SaaS marketing best practices for founders and leaders of growing technology companies. Join SaaS co-founders and operators Justin and Anna Talerico for guidance on sales, marketing, customer success, culture and institutional readiness.
Sales-driven SaaS marketing maturity is critical to revenue growth. I’ve been in SaaS marketing since 2007 when we launched our first platform. As CMO, I’ve built capital efficient sales-driven marketing programs that delivered qualified leads to meet or exceed revenue growth goals. The path to that predictable performance was built on a foundation of principles […]
As a SaaS CEO, one of the things I’ve always wanted at my fingertips is a library of SaaS metrics calculators. Turns out I’m not alone in that desire. Metrics-obsessed SaaS leaders rejoice! Or at least get out of the spreadsheets. Today’s Married2Growth CAC Calculator is the first of many tools that we see as […]
I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a […]
Transcript: Capital efficiency in enterprise content marketing is the result of intentional and methodical content scaling. You have to have a plan and execute against it. Hi, I’m Justin Talerico with Married2Growth and here’s some context around my recent article: Building a Capital Efficient Content Marketing Machine. First of all, scaling is not reusing. Scaling […]